Retail & Restaurant

Understanding the graph:

• What is leakage and surplus? It is a measure of the relationship between supply and demand. The units of measurement range from +100 (total leakage, a leakage of opportunity outside the trade area) to -100 (total surplus, a surplus of opportunity where others are drawn in from outside the area).

Findings:

• Fond du Lac County (WI) shows mixed results in terms of food and drink vs retail trade leakage/surplus. The food and drink shows a leakage in the county, where retail trade shows a surplus in the area. Combined, these two variables present a negative value, or a total surplus in the area.

Source: Esri